At Airport Chrysler Dodge Jeep in Orlando we pride ourselves on
providing our customers with a great selection of vehicles, the lowest
possible prices and the best car buying experience available.
As customers come to us from all over the state and the country they
share with us the experiences that they've had at other dealerships. We
thought we would share these with you in order to help you save time and
Here are some of the scams and tricks that other dealers are using to get you in the door.
This Dealer adds "options" to the MSRP of the vehicle. Okay, so
dealers installed options could be window tint, wheel locks, pin stripes
and maybe a bedliner on a truck, but what are they adding to a $30,335
car that would cost $1,599? Seems to me like they've found a new way to
show you that big savings amount on their internet price. Hey, at least
they look like they are using rebates everyone qualifies for, right? I
think we find out the real story below.
WRONG!!! Take a look at their disclosure in the following image.
Must qualify for all rebates? So much for straight forward
approach. But what a minute! Dealer installed options are in addition
to the advertised price??? Didn't they already add options to the MSRP?
To top it off, they take the timeshare approach to get you in the
door, sit through a presentation and get a free gift. Is it worth the
This Dealer deceives your eye by having the MSRP in bold black
letters but then saying Dealer List in light gray. Which one is it?
The MSRP on the window sticker of this car is $30,335. Hold on a
second.... I'm only getting $354 discount off the sticker? That's
exactly why you have to beware of Dealer set pricing. Another case of
raising the MSRP to show you a bigger discount.
And what about their disclosure?
I have to make an appointment? If the price is posted, why do I
have to make an appointment? The Lifetime Warranty also has a lot of
fine print to be beware of and not every vehicle is covered. But wait,
"Internet Price is a cash price." Who has that much cash laying around?
Most people finance their vehicle, so not only do they only give you a
few hundred off the MSRP if you pay cash, it looks like they'll try to
get more than the sticker price if you are financing!
DSRP- We've all heard an MSRP, but DSRP? Why would
anyone believe the Dealer's Suggested Retail Price? Yet another way to
make the customer believe they are receiving a larger discount than they
really are. This dealer, for example says we are saving $9,121 on this
car. Let's take a closer look. They tell us the DSRP of the car is
$38,070, but after pulling the window sticker the MSRP is only $36,175.
There is $1,895 of implied savings. Scroll down to see even more about
this internet price.
The disclosure this dealership puts on their website covers more of that discount's
They tell you the "sale price includes all rebates" and you "may
require lease return." Also be leery of dealer installed options being
additional, which you will see in the next example.
Dealer Installed Options and Owner Loyalty- The
dealership in this next example tells you that they have not included
the options they have installed on the vehicle in their pricing. What
are these options and how much are they? We don't really know, they
show you at the dealership and price them at time of negotiation.
Chrysler discloses all of their rebates on their websites including when
they offer owner loyalty discounts. Our customers tell us their
explanation is if you have not purchased from them before, the customer
does not qualify for the dealership loyalty program, this has nothing to
do with an owner loyalty!
Before you assume they are not like Dealer #1, take a look at
the underlined disclosure. C'mon, really? Not only do they say you
need to "confirm the details" to see "what factory rebates you may or
may not qualify for," they also tell you the "Dealer can not be held
liable for the data that is listed incorrectly." Doesn't that mean they
can say the pricing is a mistake? After all, they "can not be held
liable." What are we to believe?
You also need to be aware when shopping for pre-owned vehicles as well!
The posted price is $24,900, but you have to add $2,000, and that $750 "owner loyalty" appears again.
Actual price of this pre-owned van? $27,650, and it's not even certified!
Here are some other practices to be aware of as well:
MSRP PRICING ONLY- We all know there are rebates, incentives
and discounts on almost every car on the market, yet dealers think they
can get away with just putting the MSRP on their website with no
discounts. This isn’t the old days! Customers can research the
Internet to find out the current incentives and rebates being offered by
Dealers that only put the MSRP of the vehicle on
their websites with no discount at all must be hiding something. This
practice requires you to put your information online and constantly be
contacted by the dealership. You then receive their best price via
email, but may not remember to check the website for disclosures about
their discounted pricing. When you get to the showroom… SURPRISE! The price is increasing by the minute due to incentives you do not qualify for!
Bait & Switch - Advertise a vehicle at a
really low price, and then tell the customer when they get to the
dealership that the advertised price is AFTER thousands of dollars cash
down or trade equity.
Out the door pricing? - When you ask for
an "out the door" price you want to know how much will I be writing a
check for. Some dealers will give you an "out the door" price and when
you get to the dealership you will find that the price you were quoted
doesn't include tax, tag and fees.
"That one was just sold" - If an offer seems
too good to be true, it usually is. The super low price lures in
shoppers who are told that they "just missed" that deal of a lifetime,
but here's another similar vehicle that is only a few thousand dollars
At Airport Chrysler Dodge Jeep in Orlando, we have become one of the
fastest growing dealerships in America by stocking the area's largest
selection of new Chrysler, Dodge and Jeep vehicles and pricing them as
low as we can.
That's why we get customers from all over the country who realize that
we have the vehicle that they're looking for at the absolute BEST PRICE
available. The price on the website is the price of the vehicle. No
hassles, no gimmicks, just the lowest possible prices and best service
We'll treat you right and give you a great deal.
At Airport Chrysler Dodge Jeep we strive to provide First Class Experience at Economy Prices. Call us today! (407) 541-6200