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Published Tuesday, 24 January, 2012 by Brad Cox. Categories: News.

Jeep? gets most-improved title in owner loyalty study, USA Today, Jan. 17

The new brand loyalty study, which J.D. Power skipped in 2011, charts customer-loyalty rates by vehicle brand, looking at who remains loyal in later buying and to which automaker, USA Today said.

For 2012, the industry brand loyalty average is 49 percent, the paper said. Winning the most-improved title is the Jeep? brand - its retention rate jumped from 34 percent in 2010 to 51 percent in 2012, the article said. The study, which also looks at age- and gender-related buying trends, found that women and younger consumers…

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